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A t the dawn of the 21st century, perhaps for the first time in history, we are facing a pandemic of obesity that is expected to result in unaffordable demand for health services and, more dramatically, in the first generation of people in a century that will die at an earlier age than their parents.
The concerns about the potentially harmful effects of obesity are fueling major changes in policy, in industry and research. However, the messages that the public receives from these three sectors frequently conflict with each other, creating confusion and mistrust.
How did we reach this point? How valid are our concerns about our diet? What should we eat? What should we study? What are the most important trends in terms of the relationship between food, genes, the environment and health? How could we meet the expectations of the public? How could we meet the needs of our next generation? Who should we believe? In this presentation, Dr. Jadad will describe how the Internet, mobile communication devices, and emerging powerful social networking tools (e.g., wikis, and resources such as Wikipedia, YouTube and FaceBook) are creating unprecedented opportunities to deal with these questions. He will also illustrate innovative initiatives that are turning locally generated knowledge into lessons of global value, while enhancing our capacity to bring the best the world has to offer to local communities.

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dr. alejandro jadad
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on this topic
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Health Council of Canada

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